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Pay Per Click (PPC) Lead Generation Service

PPC, or Per-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to a website rather than earning those visits organically.

How PPC Works:
Advertisers bid on keywords relevant to their target audience. When a user searches for a term that matches these keywords, an auction takes place among advertisers vying for ad placement. Ad placement is determined by a combination of bid amount, ad quality, and relevance to the user's search query. Ads can appear on search engine results pages (SERPs) like Google or Bing, as well as on social media platforms like Facebook, Twitter, or LinkedIn.

Components of PPC:
Keywords are the foundation of PPC campaigns. Advertisers select keywords relevant to their business and audience to trigger their ads when users search for those terms. Targeting options include demographics, locations, devices, interests, behaviors, and more, ensuring ads reach the right audience.

Compelling ad creatives are crucial. These include headlines, descriptions, visuals (images or videos), and calls-to-action that entice users to click. Ad formats vary across platforms, allowing for text ads, display ads, video ads, shopping ads, and more.

Lastly, the Landing Page, this is the destination URL users are directed to after clicking an ad. Landing pages should be relevant to the ad, optimized for conversions, and provide a seamless user experience.

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Controlled Spending: Small businesses can set daily or campaign-specific budgets, ensuring they only spend what they can afford.

PPC can be highly effective

Importance of PPC for Small Businesses

For small businesses with limited budgets and limited time, a well run PPC campaign provides them cost-effectiveness and control while providing them targeted reach and audience segmentation that provide immediate results with a measurable ROI.
Immediate Visibility and TrafficPPC offers quick visibility on search engines and social media, driving immediate traffic to a website, especially useful for new businesses aiming for quick exposure.
Controlled Budget and ROIAdvertisers have control over their spending, setting budgets and bids, and paying only when someone clicks their ad. Measurable ROI and detailed analytics provide insights into campaign performance.
Targeted Reach and Audience SegmentationPrecise targeting options enable businesses to reach specific audiences based on demographics, behaviors, and interests, increasing the likelihood of conversions.
Competitive Edge and Brand AwarenessEven with limited resources, businesses can compete with larger corporations by strategically utilizing PPC to target niche markets and enhance brand visibility.
Understanding these introductory elements lays a solid foundation for leveraging PPC advertising to drive traffic, generate leads, and increase conversions for businesses of all sizes.
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Pay Only for Results: With the pay-per-click model, businesses pay only when users click on their ads, making it a cost-effective method compared to traditional advertising where payment is not based on performance.

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Flexible and Efficient

Benefits of PPC for Small Businesses

For small businesses with limited budgets and resources, PPC advertising offers a highly effective and efficient way to reach their target audience, generate leads, and drive conversions while maintaining control over their advertising spend and achieving measurable results.
Cost-Effective AdvertisingSmall businesses can set daily or campaign-specific budgets, ensuring they only spend what they can afford. With the pay-per-click model, businesses pay only when users click on their ads, making it a cost-effective method compared to traditional advertising where payment is not based on performance.
Immediate Results and Measurable ROIPPC campaigns can be set up swiftly and start generating traffic almost instantly, which is especially advantageous for new businesses looking for immediate exposure. Detailed metrics provided by PPC platforms offer insights into the performance of campaigns. Small businesses can track clicks, conversions, costs, and other metrics, allowing them to measure the return on investment accurately.
Level Playing Field and FlexibilityPPC allows small businesses to compete on equal footing with larger corporations. With a well-structured and targeted campaign, smaller players can reach their audience effectively without needing a massive advertising budget. Small businesses can scale their PPC campaigns based on their needs, increasing or decreasing budgets or adjusting targeting parameters as required. This flexibility allows for optimization and adaptation to changing market conditions.
Actionable Insights and Continuous ImprovementPPC platforms provide data on what works and what doesn't. Small businesses can use this information to refine their strategies, optimize campaigns, and improve their overall marketing efforts continually.
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Should you do this yourself or hire an agency to manage it?

While handling PPC in-house can be an option for some small businesses, there are several compelling reasons why hiring a specialized agency might be advantageous:

  1. Specialized Knowledge: PPC agencies often comprise experts who specialize in various aspects of digital advertising, including keyword research, ad copywriting, analytics, and campaign optimization. Their expertise can lead to more effective campaigns.

  2. Experience Across Industries: Agencies usually work with a diverse range of clients across different industries. This exposure allows them to bring insights and strategies that have proven successful in various scenarios, providing a wider perspective than an in-house team might have.

  1. Time Savings: Managing PPC campaigns requires continuous monitoring, optimization, and staying updated with platform changes. Outsourcing this to an agency frees up time for small business owners and staff to focus on core business activities.

  2. Access to Tools and Technology: Agencies often have access to advanced tools, analytics platforms, and technologies that might be expensive for individual businesses. This access allows for more sophisticated campaign management and analysis.

  1. Better ROI: Agencies have a track record of delivering results for their clients. Their experience and expertise often lead to more efficient spending, improved targeting, and higher conversion rates, ultimately yielding better returns on investment.

  2. Continuous Optimization: Agencies are dedicated to optimizing campaigns regularly. They conduct A/B testing, analyze data, and make strategic adjustments to ensure campaigns perform at their best, which can be challenging for those less familiar with PPC intricacies.

  1. Clear Metrics and Reporting: Agencies provide detailed reports on campaign performance, offering transparency and accountability. This allows businesses to understand the impact of their investment and make informed decisions.

  2. Adaptability to Changes: PPC platforms frequently update their algorithms and features. Agencies stay abreast of these changes and adapt strategies accordingly, ensuring campaigns remain effective and competitive.

  1. Scalable Campaigns: Agencies can adjust the scale of campaigns based on business goals and seasonal changes. They can quickly ramp up or scale down advertising efforts as needed, providing flexibility that in-house teams might struggle to match.

  2. Access to Talent and Skills: Agencies often have a team with diverse skill sets, including copywriters, designers, analysts, and strategists, providing a comprehensive approach to PPC campaigns.

In essence, while managing PPC internally is possible, hiring an agency can offer specialized expertise, save time, improve performance, and provide a level of strategic insight and flexibility that can be highly beneficial for small businesses looking to maximize their advertising efforts.
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Lead Generation PPC Pricing

This service is available to Think Different Design clients with a minimum of a 3-month commitment. We heavily believe in a “start small, produce results, and then expand” mentality. This ensures the best possible use of your marketing budget and the relationship between us.

Essential

$975Per Month

Set up fee is waived.

Minimum 3-month commitment.
Spend managed: $0 - $5,000.

What's Included

Monthly Progress Meetings
Monthly Reporting
One Specialization1,3

Pro

$1,500Per Month

Set up fee is waived.

Minimum 3-month commitment.
Spend managed: $5,001 - $10,000.

What's Included

Monthly Progress Meetings
Weekly Reporting
One Specialization1,3

Premier

$2,250+Per Month

Set up fee is waived.

Minimum 3-month commitment.
Spend managed: $10,000 - $20,0002.

What's Included

Monthly Progress Meetings
Weekly Reporting
One Specialization1,3
1Specialization Platforms include: Google Search Ads; Google Display Ads; Youtube Video Ads; Microsoft Search Ads; Microsoft Display Ads and Adroll.
2Additional pricing tiers available for spend managed over $20,001.
3Additional pricing tiers available for multiple specialization platforms.
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